People for the Arts is happy to announce that Mariaesmeralda Paguaga has joined the group as its new Vice President of Strategic Communications.
Paguaga involves People for the Arts with a broad and deep cultural basis from which to construct People for the Arts’ strategic communications plan that meets the wants of the group’s various audiences internally and externally. Bringing over twenty years of social affect management, Paguaga has an in depth and confirmed document in reaching transformational change through strategic communications, program innovation, model positioning, built-in advertising campaigns, strategic partnerships, movie star and dignitary relations, inventive manufacturing, and mission-driven occasions. Her profession has been anchored working with the general public, non-public, and nonprofit sectors, together with over 15 years as a global civil servant inside the UN System and as a part of management groups inside worldwide NGOs.
People for the Arts’ President and CEO Nolen V. Bivens commented, “I’m excited to welcome Mariaesmeralda Paguaga to People for the Arts. She is a real ‘people-first’ chief who will help, develop, and construct our communications workforce. Because the group concludes its Strategic Realignment Course of and office tradition rebuild, Mariaesmeralda is an unbelievable ambassador for an inclusive group, in addition to the humanities and tradition ecosystem as a complete.”
Most lately, Paguaga led PeaceTech Lab’s Workplace of Strategic Communications and Particular Initiatives on the U.S. Institute of Peace (USIP). Through the world pandemic in 2020, she conceptualized, directed, and produced the distinguished Worldwide Peace Honors (IPH), a worldwide occasion broadcasted in Spanish, Portuguese, French, Kiswahili, and signal language, to encourage world motion. The IPH celebrates the impactful work of among the most excellent world leaders and changemakers who assist defend human rights and defend the atmosphere, and lead world actions for the battle for equality and social justice.
Paguaga directed the Workplace of Innovation and Technique on the Pan American Growth Basis, the philanthropic arm of the Group of American States (OAS); and served as govt vp of the Hispanic Heritage Basis, created by the White Home in 1987, the place she strengthened the group’s monetary viability and operations and expanded its work throughout worldwide borders. She additionally govt produced the Hispanic Heritage Awards on the Kennedy Middle, which have been broadcasted on NBC, Telemundo, and the Armed Forces Community.
Paguaga has served as a founding board member of the Latin Songwriters Corridor of Fame. A loyal social-impact govt, the humanities have been a relentless in her life and profession. She has utilized and lived the facility of music as a bridge for peace and galvanizer for social good; artwork remedy as a launch of emotional trauma for youngsters in refugee camps; storytelling as a unifying drive for communities; dance as a connecting thread to ethnic variety, well being, and wellbeing; and creativity and innovation as drivers of inventive drawback fixing and world socioeconomic growth.